At this point, I want to believe you already know how to find your way into the Facebook ad manager section to start setting up your perfect ad for your brand or product. This article is just to help you make it as effective as possible in order to get the best out of your ad even under a tight budget. So many users go through the motion of spending too much on an ad without any result and some don’t bother to find why this is so.
Do you know that Facebook and Instagram are two of the most underpriced platform to run adverts?
Facebook currently boasts of 3 billion-plus active users and millions of people use Instagram daily.
How can you tap into this?
Remember, wherever your potential customers or audience are, that is where you should be.
And this is what Facebook and Instagram ads help you to do and at really affordable prices too.
Some people say ads don’t work. But honestly, they do.
In order to run successful Facebook or Instagram ads, you must first answer these questions: what do you want your Ads to do? Do you want more followers? More engagement or more sales? No matter what your goal is, Facebook or Instagram has a marketing objective for you.
If you run an ad that doesn’t give you your desired results, these three reasons could be the issues.
1. Get the Target Audience Right
If you already have a decent number of page likes and you want to turn your followers into customers, you can select people already connected to your page as a target audience. This ensures that people you advertise to are familiar with your page and interested in your brand and what it has to offer. Don’t target the wrong people else none of them will engage with your Ad. People will not buy or engage with what they don’t need.
Aside from targeting the audience of your Page to promote a product, Facebook has a huge database of user preferences and interests built overtime to help you reach out to more individuals in the case where your business page hasn’t got so many likes. This is called Custom Audience. Let go through this one after the other in setting up a custom audience;
A. Custom Audience Demography:
This includes Location (may include outside of your jurisdiction), gender, age, education, group membership etc. It is very important for you to realize that at this point “What you set, is what you get”, so you want to carefully select your desired target. Make sure to select the country(s) you desire but let your goal for the ad drive you. For instance, you cannot have an African oriented product with an ad targeted towards America. This will not yield any result at all.
Now to the very important part where you define the interest of your targeted audience. Choosing a location is so huge a target, but narrowing it down to preference or interest level gives you control to directly serve your ad to the one who may need it. What does this mean? For instance if you are into Electronics, this target is too big, but you can narrow it down to mobile phone, and possibly choose an interest in iPhone.
Electronics > Mobile Phones > iPhone > iPhone Accessories > iPhone Back Covers
It means, when you are a dealer in iPhone Back Covers under iPhone Accessories, You can directly limit your ad to the audience who like or use iPhone. Well, come to think of it, what need is there is serving an ad, to someone whose interest is in Samsung Phone or HP laptop (when you leave the interest under Electronic)
Facebook and Instagram audience insights is a great tool to help you out. example, you want to advertise only to people in Ghana or 20years or older. You can set this up in your Ad setting.
If need be, you can make different ads for different segments of your audience. Just make sure your target audiences are quite large but specific.
2. Know What To Say
Try as much as possible to sound real and not like something being thrown at the audience through the system. People reject what they perceive as an attempt to persuade them. People need to understand that it will benefit them when they click on your ad, This is why you shouldn’t use a wrong caption.
Some people think the caption doesn’t matter. But trust me, it does. The caption is the written words that accompany your pictures or videos. People actually read them. If they don’t make sense, they will most probably stop at the first sentence not to talk of clicking your call to action to engage with your ad.
The best ad captions are mostly simple and straight forward. Keep it simple and straight with the few lines specified by Facebook. In order words, make sure to sell your products and service with the few line and not sound confusing an audience about whatever Idea you are selling to them.
Take a look at the ad below, it contains all you need but straight to the bout in one sentence plus a phrase. The item, the seriousness attached, the time of delivery makes the audience think they mean business. And the call to action “Order Now!” is the killer point.
3. Use Eye-Catching Images
If your picture or video is wrong. No matter how great your targeting audience and caption is, if you use blurry pictures, fewer quality videos + no catchy video cover, or thumbnail, no one will patronize or interact with your ads. These are things we must note while running our ads.
Also, Know that the more you spend the more people will see your ads, a good budget recommendation is at least 3 dollars a day. Follow these tips and you’ll be on your way to running a successful Instagram and Facebook Ad.
4. Experiment by Duplicating Your Ad.
I am sure some are like what the heck is this one. Well, let me break it down. Ad duplication is simply the ability to create a duplicate version of an original ad already set up but this time, you are experimenting with different daily budgets or different audience targets.
How does this help? As a marketer who is promoting a product, your job here is to keep monitoring all your ad units. At a point, you will surely know which is delivering better and getting the most impressive and which is not. Also, pay attention to the statistics provided under the ad manager tools.