Like it or not, social media has proven to be one major marketing tool in our world today and we must all take advantage of the social and engaging nature of these platforms to sell our products and services. Maybe you are into services or sales of products, you can’t leave out social media platforms.
If you want to reach out to many without any geographical location, then it is imperative to continuously school yourself on how to use these platforms to your advantage.
It is one thing to set up a social media page, it quite another to make sure it generates the needed leads to your products and service because, at the end of the day, that’s all that matters!
Let’s take a look at moving away from brand awareness to actually generating leads from social media through your website, phone call, WhatsApp, or email to reach the final destination, which is obviously your product or service.
What Is A Lead?
A lead is any information someone shares that you can use to follow up with them. That includes names, email addresses, occupations, employers, or any other relevant information that a social media user shares. Also, a lead can simply refer to contact with a potential customer, also known as a “prospect”. Depending on the organization, the definition of the term “lead” may vary.
HOW TO GENERATE A LEAD
1. Optimize Your Social Media Profile: It is very important for your social media pages to provide all necessary information for prospective clients to quickly and easily contact you. Sometimes people just scroll and click through pages on social media and it is necessary to provide up to date on-the-go information about your company, your contact, and necessary infographics that go with it (banner, logo, etc.).
As much as possible, make your page relatable to a very new customer who will not suffer to know what you’re into within a few seconds. That is what page optimization is all about – Using all the options possible to provide information about yourself.
This information should include, call to action button (email, contact, etc) on your profile.
2. Create Clickable Content
In order to get that ‘Hello’ in your email box or text box, try as much as possible to post more clickable content. What it means is, always try to redirect the audience to a final destination of a product or service. Without compelling content, you won’t collect leads much. It’s that simple.
Images need to be very sharp. Now before can tell and appreciate sharper images that dull once and you do well to keep all images as sharp as you can. Make sure to tailor your creativity to support it.
3. Design A User-Friendly Landing Page
If not the most important part of lead generation, then probably we could say it plays the most important role. A landing page is simply a final destination where users make their final decision towards purchasing a product or giving you a call for a service. This could be an e-commerce website or a corporate business website.
Mostly when you’re running paid promotion on social media, it is advisable to be brief, and straight to a particular product or service. This sells much more than pointing to a lot of services or products you deal in.
How do you do this;
A. Ge your website running smoothly
B. Make sure your website loads fast. A slow website is like ‘walking in hell’. In this age, we don’t wait for more than 10s for a website to load. This can even expel 80% of the prospecting customer who made a click.
C. Direct the customer to that specific page (which contain that product or service you’re selling)
For a user friendly and fast website design, kindly contact Manna Media now. They will be glad to help you
4. Use Social Lead ADS
This simply means, in case you’re boosting content on your social media page, you must use the lead generation options such. There are Facebook lead ads, Instagram lead ads, LinkedIn Lead Gen Forms. These and more are options available when you’re boosting. This will help you collect personal information such as Email, Phone numbers, etc, so you can reach out later.
5. Make Use of Insight And Analytics
Set up goals in Google Analytics to track leads to your website. This will allow you to monitor which social media platform is the best source for your business. Social analytics tools also allow you to identify the type of creative and messaging that performs best. Instagram Analytics for Instagram gives you in-depth analytics into each content and how they are doing. All this measurement will help you strategize and re-strategize.